~Weekly Product Highlight~Lips 101 After Hours~

I love chapstick! Well…I should rephrase that, I love smooth, creamy, moisturizing chapstick. I hate stiff waxy sticky drying chapsticks.

This Preventive Measures Lips 101 After Hours by Preventive Measures is exactly what I want from a chapstick.  It is what my chapstick dreams are made of: creamy, smooth, moisturizing, and sweet smelling!

I had never heard of thisPreventive Measures brand until I received this Lips 101 After Hours in my October ipsy glam bag.  Since receiving this chapstick I have been using it constantly.  I carry it in my pocket with me every where I go.

While the packaging is just your typical run of the mill nothing special white chapstick tube container, the product inside is anything but run of the mill.  “The technology is a double-layered encapsulation of actives in powder form microspheres. The unique structure protects actives from premature release from oxygen and heat. Time, friction, or moisture will trigger release of the actives from the system.” I don’t know exactly how the time release feature works, but I know that it definitely does work!

The formula slides onto the lips easily without any pulling or tuggin leaving my lips feeling soft and moisturized! (I HATE it when chapstick application tugs and pulls and does more harm than good.) It smells sweet and fruity, similar to a pina colada or passionfruit flavor.  It was love at first swipe. 

It comes in two formulas.  The After Hours version that I have, and an SPF 30 broad spectrum UVA/UVB lip balm in a citrus/tangerine scent.  The SPF 30 version keeps the lips protected and hydrated throughout the day. Both formulas include the innovative time release moisture.

The SPF 30 Lip Balm is $15 USD for a 4 gm/ 0.15 oz tube.  Lips 101 After Hours Lip Balm is $13 USD for a 4 gm/ 0.15 oz tube.  You can save $7 USD by purchasing them together for $21.  These balms are made in the USA by Chayya Products Inc.

Both lip balms can be purchase at www.preventivemeasures101.com and a portion of the proceeds are donated to skin cancer research, which as an oncology nurse is near and dear to my heart.

What does the Preventative Measures Website have to say about it?

“We created Lips 101 After Hours with the same extraordinary 
technology and innovative ingredients without the SPF 30. We increased the moisture ingredients to maximize its benefits
 to the lips. In Lips 101 after hours, we have formulated the product to intensify 
the benefits to relieve cracked, wrinkled and dry lips. Increasing the anti-oxidants and anti-inflammatory delivery system 
technology.

“Lips 101 has reinvented the ordinary lip balm with innovative technology and a SPF 30 protection. Made with shea butter, safflower oil, jojoba oil, vitamin E, chamomile and a medley of “super fruits” (pomegranate, red grape, grapefruit, apple) for anti-oxidant properties. Lips are protected and hydrated throughout the day and receive ultimate moisture throughout the night!”

I also really like the back story of this company and Anjani Singh:

“After 20 years of experience as a chemist in the skincare industry, Anjani Singh was inspired to create her own line of unisex skincare products. Concerned with the growing population of skin cancer she set out to create a unique, preventive SPF 30 by incorporating the technologies of a time-release moisturizer….launching Preventive Measures 101 as her own private label, dedicated to make a valuable difference in the lives of both men and women.”

I really love this product, the moisture technology, brand, and awareness behind it!

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